People & Places

Step out with Mercedes-Benz at the Season’s hottest events, from fashion weeks to boat shows.

Mercedes-Benz Vancouver Grand Opening

Mercedes-Benz Vancouver Grand Opening

Mercedes-Benz Canada hosted over 1,000 guests in April 2014 to celebrate the grand opening of its new 6,320-square-metre flagship facility. Tim A. Reuss, President and CEO of Mercedes-Benz Canada, and Ola Källenius, Head of Global Sales and Marketing of the Mercedes-Benz Car Group, welcomed guests to the event, which was catered by Hawksworth restaurant and Chez Christophe. The evening featured entertainment from acclaimed singer Divine Brown and a special parting gift designed by Mercedes-Benz Start Up alumnus Christopher Bates: a pair of branded boxer shorts created to benefit Prostate Cancer Canada.


People and Places

Antique and Classic Boat Show

Mercedes-Benz was the exclusive automotive partner of the Antique and Classic Boat Society of Toronto’s 34th Annual Antique and Classic Boat Show. The theme of this year’s show, held at Muskoka Wharf in Gravenhurst, ON, was “Every Boat Has a Story.” Mercedes-Benz Canada was on hand to showcase a fleet of vehicles and to announce the winner of the “Best Presented Boat” award.


People and Places

Join the Pact Campaign

Johnnie Walker partnered with two-time F1 world champion Mika Häkkinen to launch Join the Pact, a global campaign aimed at preventing drinking and driving. Events included a stunt by Häkkinen in a C 63 AMG Coupe provided by Mercedes-Benz which had him producing his signature on the tarmac with tire marks, and the distribution of taxi vouchers to Torontonians who made the pact. Pictured, top: Mika Häkkinen performs a driving spectacular; Below, left to right: Jakob Ripshtein, President, Diageo Canada; Bob Peter, CEO & President, LCBO; Mika Häkkinen; Steve Petsinis, General Manager, LCBO.


Mercedes-Benz Start Up Program

Mercedes-Benz Start Up Program

In August, the fourth edition of the nation-wide search for emerging Canadian fashion designers heated up with semi-finals in Victoria, BC, Gatineau, QC, and Burlington, ON. Six designers were selected to participate in the national finale at World MasterCard Fashion Week this October. There, Toronto talent Sid Neigum took the grand prize: a $30,000 bursary to help further his fashion career.

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