Canadian International Auto Show
Five Mercedes-Benz models made their national debut at the Canadian International Auto Show in Toronto in February: the Mercedes-AMG S 63 Cabriolet, Mercedes-AMG SL 63, Mercedes-AMG SLC 43, S 550e (plug-in hybrid sedan), GLS and the smart fortwo cabriolet. Additionally, the Mercedes-AMG C 63 Coupe, C 300d 4MATIC Wagon, GLC, Metris and smart fortwo coupe were unveiled.
The Canadian Opera Company (COC) and Mercedes-Benz Canada hosted 1,000 opera fans at the Four Seasons Centre for the Performing Arts for the annual Centre Stage vocal competition, which sees aspiring opera stars competing for a spot in the COC’s distinguished training program, the Ensemble Studio. Also on display at the COC’s biggest fundraiser of the year: the GLC, GLA and GLE Coupe.
Mercedes-Benz Rive-Sud Reopening
In October 2015, Mercedes-Benz Rive-Sud welcomed 700 guests to the grand reopening of the Greenfield Park facility on the South Shore of Montreal – one of the company’s oldest locations in Canada. To mark the occasion, rare and classic Mercedes-Benz vehicles were on display for guests, including A Car for All Seasons, a 1980 300 SD painted by acclaimed Canadian artist Tom Forrestall.
CXI Pitch Event
In March, Mercedes-Benz Canada and Compass Group Canada hosted the Customer Experience Innovation (CXI) Retail Competition in Toronto. Start-ups competed for cash prizes and the chance to launch pilot projects with the companies. Nudge Rewards (pictured) won both pilot awards for its smartphone-based retail employer software. CXI is an initiative to support emerging Canadian technology companies that focus on enhancing the customer experience in the automotive and food retail fields.
Canada’s Most Powerful Women: Top 100 Awards
Last November, the Women’s Executive Network welcomed 1,400 guests to a Toronto event celebrating Canada’s top businesswomen, with Mercedes-Benz Canada hosting the 100 nominees at a cocktail reception in the Mercedes-Benz Downtown location. Founded in 1997, WXN is dedicated to the advancement and recognition of women in management, executive, professional and board roles.
Mercedes-Benz Start Up
Montreal label UNTTLD presented their fall collection during a solo show at Toronto Fashion Week in March. The duo behind the collection was named 2015 Mercedes-Benz Start Up (MBSU) Awarded Designer, a distinction that comes with a $30,000 bursary as well as industry mentorship and editorial coverage. MBSU is an ongoing initiative that provides a national platform to discover and support emerging Canadian fashion designers.