Canadian Grand Prix
Montreal’s 2015 Canadian Grand Prix marked several milestones for official automotive sponsor Mercedes-Benz Canada. Mercedes AMG Petronas drivers Lewis Hamilton and Nico Rosberg placed first and second, respectively, and festivities included a customer event at Circuit Gilles-Villeneuve, and Le Grand Soir, where 900 guests raised funds for Moisson Montréal and Hôpital du Sacré-Coeur de Montréal.
From May to July, Canadians got a chance to learn from the pros by enrolling in a one-day performance driving course. Run by the Mercedes-Benz Driving Academy team at racetracks across the country, the course is designed to teach advanced driving techniques like weight transfer and trailbraking. Check mercedes-benz.ca for additional programming.
Mercedes-Benz Evening of the Horse
Celebrating its 40th anniversary, Calgary’s Spruce Meadows once again showcased many of the world’s top show jumpers and welcomed 200,000-plus guests during the Masters Tournament in September. Calgary’s two Mercedes-Benz dealers hosted their guests in the CP Canada House for the Mercedes-Benz Evening of the Horse, where they had the opportunity to appreciate a totally different type of horsepower during the gruelling ATCO Electric Circuit Six Bar competition.
MercedesTrophy Canadian National Final
The MercedesTrophy golf season wrapped up at the Oviinbyrd Golf Club in Muskoka, Ontario, with participants competing for a spot at the World Final in Stuttgart, Germany. The tournament began in late May with 17 qualifying tournaments across the country. This year’s Team Canada: Arash Vahdaty (Alberta), Tony Mandarino (Ontario) and Dwayne Henry (British Columbia).
Last May, representatives from two Canadian chapters of the global Entrepreneurs’ Organization (EO) travelled to Germany as part of a learning initiative, with help from Mercedes-Benz. Delegates visited
the Hugo Boss company in Metzingen and the Mercedes-Benz headquarters in Stuttgart (where they toured the museum and spent a day on the test track), as well as the Canadian embassy in Berlin. The visit was organized by the Learning Chair for EO Edmonton, Kari Ericksen of Heritage Valley Mercedes-Benz, and representatives from EO Montreal and EO Berlin.
Mercedes-Benz Start Up
Montreal label UNTTLD was named Mercedes-Benz Start Up (MBSU) Awarded Designer at Toronto’s World MasterCard Fashion Week in October, after the six finalists presented their SS16 collections to a panel of judges. UNTTLD will receive industry mentorship, editorial coverage, a fully produced solo runway show as well as a $30,000 bursary. MBSU is an ongoing initiative that provides a national platform to discover and support emerging Canadian fashion designers.